running in parallel to our traditional site, anyone can access our latest inventory and offerings through their smart phone wherever they are, whenever they want. Once you give it a test drive, our site will be as addictive as driving one of our Aston Martin sports cars
Mobi is a top-level Internet domain for use by mobile devices accessing Internet resources. Dallas based eCarlist built the new device-dependent web site for the dealership, in addition to its current desktop-based one. The Aston Martin Mobi site delivers special capabilities such as images formatted for smaller screens and embedded sensors to quickly load images and information. Smart phone users can test the new platform by navigating to www.astonmartindallas.com.
“The Mobile Internet is arguably the fastest growing way for people to consume information online. eCarList specializes in delivering incredible web sites that enhance the experience that consumers have stated Len Crichter, president of eCarlist. “Not only are the technical demands different, consumers have different expectations for using them. They want immediate results and have more immediate needs compared to traditional Internet users. The Aston Martin of Dallas’ system was designed to meet and exceed those expectations
Though some other domains technically can handle mobile phone optimization, only a fraction of them actually do. For Aston Martin of Dallas, that meant having two separate web site experiences.
“Though it involved a larger investment of time and money, we believed that it was necessary to stay competitive added Fegraeus. “Our research indicates that most smart phone owners are affluent, tech savvy and love products that are tailored to their lifestyle. Aston owners share those same characteristics, so we believe this is a solid business decision and a natural fit
About Aston Martin of Dallas
Aston Martin of Dallas offers the complete line of Aston models including the Rapide, DBS, DB9 and V8 Vantage. The dealership also offers pre-owned models and services all Astons. The museum-inspired facility offers owners a two-story private club that is available 24 hours a day and hosts exclusive events. Information about AMOD is available at www.astonmartindallas.com or by calling (214) 522-1007.
About eCarList
eCarList provides web-based inventory management, distribution, and marketing services to over 1,000 leading franchise and independent automotive dealerships nationwide. The company's comprehensive vehicle pricing analytics, online marketing, and custom dealer web sites connect dealers to a growing audience of online vehicle shoppers. Headquartered in Dallas, Texas, eCarList is an eBay Motors Preferred Provider and CarFax Preferred Partner
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