Also take into consideration that North Carolina is a hub for driving enthusiasts. No, we’re not all about Nascar like many people think. The main cities here are swarming with sports cars. Real sports cars, not mid-90s Camaros. And as Mr. Norman explained, Aston Martin caters more to driving enthusiasts than high-profile execs trying to impress everyone. After driving the 2009 V8 Vantage, I can certainly attest to that. Each car is hand built, with no robotics involved. A very minimal amount of plastic is used in each car - instead replaced with aluminum, carbon fiber, glass, leather, and stainless steel. Each upholstery, each engine, transmission, and body is made for each individual car; the parts are not mass produced. As a result, each car takes 33 days to build, and the quality truly stands out among the rest. When you become an Aston Martin owner, you’re invited to all customer events held around the world, which turns out to be relatively frequent.
With this much customer focus and more models in the pipeline, Aston Martin is poised for growth. The exclusive One-77, while it won’t be sold in the States (EPA regulations,) will boost brand image as a proper supercar. The incredible 600 hp V12 Vantage will redefine the term “grand tourer.” Although no plans have been announced, Aston is talking about a successor to the DB9. The DBS Volante is almost on the market here, and then we have the Rapide four-door, which we won’t talk about right now. With most companies becoming more economical and “green” (even Audi and Ferrari,) it’s good to see a company that refuses to abandon their principals and high-displacement sports car roots.
Needless to say, there’s a lot to be excited about from the brand from Warwickshire, UK. Expanding their dealership network along with their line-up will help accomplish continued growth.
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