Tuesday, December 29, 2009

Cygnet only available to Aston Martin owners: report

December 29, 2009, 12:09 PM by Jodi Lai Auto News, Aston Martin, Cygnet

 

The New York Times is reporting that the cute little Aston Martin Cygnet will be available only to current Aston Martin owners.

In a nah-nah-nah-nah-boo-boo to commuters for whom the little Cygnet could be of use or to people who normally wouldn't be able to afford an Aston Martin, the company announced this little catch in the winter edition of its magazine.

From The New York Times:

The idea of a luxury city car is appropriate, said Ulrich Bez, chief executive of Aston Martin, now that environmental issues are “front of conscience,” as the magazine puts it in a very British phrase. “This concept is akin to an exclusive tender for a luxury yacht,” claims Mr. Bez.

Perhaps the driving the exclusive little Cygnet will be like doing penance for owners of high-horsepower, gas-sucking, sexy Vantages and DBSs. It seems Aston wants to keep its exclusive products all in the family.

Jodi Lai, National Post

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